Por essa razão, o sr. Walter Lürzer, fundador da Archive, pediu a ele que fizesse uma campanha institucional para a revista.
E ele, ao lado de seu atual dupla, o brasileiro Icaro Dória, cumpriu a missão.
A campanha mostra os ícones que a revista usa para identificar redatores (caneta tinteiro) e diretores de arte (canetões).
Ícaro explica: "Esses ícones, nas peças, estão sempre em situações onde se comportam como uns 'escrotos'". A assinatura diz: "Archive. Não deixe subir a sua cabeça".
Ficha Técnica:
Creative Director: Tony Granger
Art Director: Menno Kluin / Carmine Coppola
Copywriter: Icaro Doria / Chuck Pagano
*texto extraído do CCSP.
6 comments:
Keep up the good work.
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